Soon Seng Pottery is established in the year 1990 with a modest capital of one million. Initially it started production with a handful of workers and specializes in small to medium sized potteries, catering for volume orders for both local and South East Asia consumption. It's business expanded enormously after two years in operation and is now exporting to countries in Europe, Africa and the Middle East.

Unlike other pottery makers, Soon Seng Pottery based their products solely on natural unprocessed clay. The uniqueness of this approach gives character to the finished products because clay, by it's own nature carry a refine range of textures that is apleasing. By using a few processing techniques perfected by the company, the potteries produced retains most of their natural elements and conditions with added strength to withstand harsh weather and handling. It is less likely to crack and chip due to high fluctuations in temperatures.